Patient Focus Africa has been involved in the CDE conference for the past couple of years. Not only is this an experience to expose yourself to doctors ad nurses its an innovative of marketing. For PFA we strive to make a stand that…. Stands out from the rest and we feel each year that we have done this. Our most recent theme for CDE has been Transparency and not being simply another brick in the wall. We achieved this message by building an entire stand from boxes, although it was a lot of hard work and I’m sure many of those who helped build it never wanted to see a glue gun ever again, to see what we had created made the late nights worth it. In between the boxes we had transparent boxes filled with our products to show that we are the difference you wish to see in the health industry. We also had a brand new 3D LG TV for everyone to experience which echoed the message of clarity and seeing what’s really in front of you. This provided a great platform for PFA to spread a message to all those who listened.